Assistants
AI recommendations — Every query your customer might ask, run against ChatGPT, Claude, and Google AI Overviews. Who names you. Who names competitors. Who names nobody.
Source retrieval — Which pages each assistant actually reads to build its answer. The source graph nobody else maps.
Competitor entities — Which categories, licenses, credentials, and citations your competitors claim that you don't.
Search
Google Search Console — What queries actually drive impressions today. What ranks. What clicks. The gap between what customers ask and what your site answers.
Technical SEO — Core Web Vitals, JavaScript rendering, sitemap health, canonical hygiene, robots access per crawler.
Content gaps — Questions your customers ask that your site doesn't yet answer. The prescriptive side of GSC.
Ground truth
Site structure — Whether crawlers can even reach what you publish. Schema validity. NAP consistency. Heading hierarchy.
Google Business Profile — Categories, photos, review response, posts, hours accuracy. The signals Google feeds back to itself.
Reviews — Sentiment, volume, response cadence, and — critically — what phrases customers use that AI can re-quote.