01 / signals

What we watch.

Everyone else watches one signal. Maybe two. Nine is where correlation lives.

Assistants

AI recommendations — Every query your customer might ask, run against ChatGPT, Claude, and Google AI Overviews. Who names you. Who names competitors. Who names nobody.

Source retrieval — Which pages each assistant actually reads to build its answer. The source graph nobody else maps.

Competitor entities — Which categories, licenses, credentials, and citations your competitors claim that you don't.

Search

Google Search Console — What queries actually drive impressions today. What ranks. What clicks. The gap between what customers ask and what your site answers.

Technical SEO — Core Web Vitals, JavaScript rendering, sitemap health, canonical hygiene, robots access per crawler.

Content gaps — Questions your customers ask that your site doesn't yet answer. The prescriptive side of GSC.

Ground truth

Site structure — Whether crawlers can even reach what you publish. Schema validity. NAP consistency. Heading hierarchy.

Google Business Profile — Categories, photos, review response, posts, hours accuracy. The signals Google feeds back to itself.

Reviews — Sentiment, volume, response cadence, and — critically — what phrases customers use that AI can re-quote.

Nine signals. Correlated. One decision list.
02 / decisions

What we ship.

No page ships on instinct. No fix on hunch.

Site rebuild — Crawler-native architecture on Astro. Server-rendered, zero-JS by default, structured for retrieval. When the site itself is blocking the work, this is the first ship.

Answer pages — Every query your customers ask, given a page shaped as an answer. Retrievable by name.

Entity graph — Schema, categories, credentials, service areas. Claimed and structured so assistants understand what you are.

Evidence pages — Case studies, reviews, credentials, dated observations. What the assistants cite when they name you.

GBP management — Posts, review response, category and photo hygiene. Weekly cadence, tracked against the scan.

Technical fixes — Schema, JSON-LD, sitemap, crawler access. The blocker list that makes everything else possible.

Measurement — Baseline before we ship. Cadence scans after. Delta reports tied back to the signal that moved.

Every ship carries the signal that scoped it.
03 / engagement

Three ways to work with us.

Start here
Visibility check
One-time scan and correlation report. Roughly a week. Fixed scope, fixed price. Details →
Bigger work
Project
A rebuild, a schema overhaul, a set of answer pages, a GBP cleanup. Scoped from the visibility check. Fixed timeline, one deliverable.
Ongoing
Retainer
Monthly scans and cadence work. Month-to-month, cancel anytime. Every deliverable tied to a signal that moved.

Start with a scan.

Everything else follows from the data. Twenty minutes on a call, three to five days to run the scan, then a real conversation about what the data says.

Book a visibility check →